About Us

Quality & Passion with our Sweets

Sweet Palace, founded in 1996 by Tahir Iqbal on Railway Road, Jhelum, is renowned for its unwavering commitment to quality. Tahir Iqbal vision was to bring a new level of taste and authenticity to Jhelum by offering premium mithai. sweet Palace is famous for its delectable gulab jamun, patisa, daal mash, gajar ka halwa, and methai made with pure ghee, offering unmatched taste and purity. The brand later introduced rabri doodh along with falooda, delighting customers with these classic treats. Additionally, Sweet Palace expanded into an ice cream parlor, featuring pure dairy ice cream and a variety of flavors, further enhancing its appeal. In 2022, the bakery was launched, offering fresh cakes, biscuits, pizzas, and sandwiches made with high-quality ingredients like fresh butter. With its strong focus on quality, Sweet Palace remains the go-to destination for premium sweets, ice cream, and bakery delights in Jhelum.

Proprietor

Muhammad Talal Tahir

Tahir Iqbal's legacy add with his team as well lives on through his sons, Muhammad Talal Tahir and Muhammad Ali, who continue to uphold his vision of delivering exceptional quality. Their dedication to maintaining the standards set by their father ensures that Sweet Palace will continue to thrive for generations, offering the finest products and an unwavering commitment to customer satisfaction.